Company News, Marketing News

P&G Searches for Next Mr. Clean

Open casting call for new person to embody iconic character.

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By: Christine Esposito

Editor-in-Chief

Procter & Gamble is has launched an open casting call to find the Mr. Clean.   The brand has enlisted actor Kellan Lutz to find the next #TheNextMrClean, who will win $20,000, a large supply of Magic Erasers and an all-expenses paid trip to New York City, where he or she will be featured in a 2017 limited edition Mr. Clean calendar.   Lutz reportedly “auditioned” for the role too;  you can check out his audition tape in this video below.     “Mr. Clean has been flexing his muscles ...

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